Serving robots are gaining attention as effective marketing solutions in the retail industry, going beyond their serving functions. Recently, a global produce company 'D' has been conducting marketing campaigns using serving robots in major South Korean supermarkets. The robots, wrapped in the company's brand design, carry products and autonomously navigate the store while playing brand songs, engaging in advertising and promotional activities. The robot-based marketing is also shared on D company's social media channels, creating buzz online.
The retail industry has recently been strategizing to differentiate offline stores from shopping-centric spaces to experiential complex shopping malls. Various renovations and marketing strategies are being implemented to maximize customer experiences that differentiate from e-commerce, and serving robots are being used as effective tools for these changes. Serving robots can approach customers while moving around the store, providing new experiences while simultaneously exposing the brand and conducting promotional activities.
According to the trend report "The Beginning of the Robot Era and Smart Marketing" recently published by South Korean PR agency KPR, robots utilizing autonomous driving and artificial intelligence technologies are being effectively applied in advertising and marketing across various industries. The report introduced RGT's 'SIRBOT Retail type' as an example of 'autonomous driving robots used in advertising fields'. An RGT representative explained, "SIRBOT Retail type is a serving robot with enhanced features tailored to large supermarket environments. It is equipped with 29-inch LCD screens on the sides capable of playing multimedia advertising videos and audio, and includes an advertising board for attaching printed promotional materials and a specially designed bracket to prevent products from spilling." They added, "It analyzes advertising effectiveness based on data collected during operation, enabling more efficient and optimized promotional activities within the store."
Robots incorporating autonomous driving technology and artificial intelligence are not only automating tasks and innovating customer experiences but are also establishing themselves as marketing tools. The unique marketing strategy using serving robots provides opportunities for brands and customers to meet more closely, and its utilization is expected to increase as more retailers are likely to adopt it.
Original Source : https://www.enetnews.co.kr/news/articleView.html?idxno=30827
Serving robots are gaining attention as effective marketing solutions in the retail industry, going beyond their serving functions. Recently, a global produce company 'D' has been conducting marketing campaigns using serving robots in major South Korean supermarkets. The robots, wrapped in the company's brand design, carry products and autonomously navigate the store while playing brand songs, engaging in advertising and promotional activities. The robot-based marketing is also shared on D company's social media channels, creating buzz online.
The retail industry has recently been strategizing to differentiate offline stores from shopping-centric spaces to experiential complex shopping malls. Various renovations and marketing strategies are being implemented to maximize customer experiences that differentiate from e-commerce, and serving robots are being used as effective tools for these changes. Serving robots can approach customers while moving around the store, providing new experiences while simultaneously exposing the brand and conducting promotional activities.
According to the trend report "The Beginning of the Robot Era and Smart Marketing" recently published by South Korean PR agency KPR, robots utilizing autonomous driving and artificial intelligence technologies are being effectively applied in advertising and marketing across various industries. The report introduced RGT's 'SIRBOT Retail type' as an example of 'autonomous driving robots used in advertising fields'. An RGT representative explained, "SIRBOT Retail type is a serving robot with enhanced features tailored to large supermarket environments. It is equipped with 29-inch LCD screens on the sides capable of playing multimedia advertising videos and audio, and includes an advertising board for attaching printed promotional materials and a specially designed bracket to prevent products from spilling." They added, "It analyzes advertising effectiveness based on data collected during operation, enabling more efficient and optimized promotional activities within the store."
Robots incorporating autonomous driving technology and artificial intelligence are not only automating tasks and innovating customer experiences but are also establishing themselves as marketing tools. The unique marketing strategy using serving robots provides opportunities for brands and customers to meet more closely, and its utilization is expected to increase as more retailers are likely to adopt it.
Original Source : https://www.enetnews.co.kr/news/articleView.html?idxno=30827